KEYNOTE SPEAKER · THIRTEEN BRANDS BUILT

I’ve built thirteen brands. Let me tell your room how.

Director of Global Retail at Godiva across four continents. Dove Spa’s North American launch for Unilever, from a blank page. Canada opened for Wilkinson Sword when they had no customers here at all. Then thirteen brands of her own, with her own money and no safety net. Two tracks: one for people building something, one for the leaders losing the people who could.

13
Brands built
3
Markets opened from zero
$300M
P&L · 4 continents
50+
Stages & counting
Godiva Chocolatier · Director, Global RetailDove Spa · MD North America Europe · Asia · North AmericaJudge, Elite Franchise 100Ivey MBA
WHY BOOK HER

She has done the thing she is standing there talking about.

Fay Chapple
“They handed me a blank page and a budget. That has happened to me more times than I can count, and it is still my favourite way to start.”

Twenty-five years at the top of global business. As Director of Global Retail at Godiva she built the international network behind it: joint ventures, licensees, franchisees and corporate stores across Japan, the Pacific Rim and Europe, a $300M brand with 400+ points of distribution. At Dove Spa, Unilever handed her North America as a blank page and she decided what the brand was, found the sites, designed the store and opened it. She was already building on the side by then. A global newsletter with thousands of subscribers, run for six years.

In 2009 her husband suffered a catastrophic brainstem stroke. She carried the global role for two more years before the travel made it impossible. She was the caregiver on someone’s payroll, the senior person who went quiet, and the executive nobody knew how to talk to.

Then she built anyway. An award-winning wellness centre with fifty teachers and its own accredited school, a hub that trained thousands of entrepreneurs globally, a franchise practice, and nine more brands in the last five years including a podcast that broke into Apple’s Top 50 across all shows on launch. That is why she can hold both rooms: the founders who need to know how a brand actually gets open, and the leadership teams losing people exactly like she was.

FOR EVENT ORGANIZERS
Media kit & high‑res images
Everything you need to promote the event: bio, both keynote tracks, credentials and headshots.
TRACK ONE · BUSINESS, FRANCHISE & ENTREPRENEURSHIP

For rooms full of people trying to build something.

Franchise conferences, retail and multi-unit summits, entrepreneurship events, corporate innovation offsites. Fay has opened three markets from a standing start, structured JVs and licence deals across four continents, and built thirteen brands with a Fortune 500 budget and with none. These talks are the field notes.

01Entrepreneurship & business · 45/60 min

Thirteen Brands, One Playbook

What actually gets a brand open. The same pattern behind a $300M global retail network and a company funded out of a personal account. The decisions that matter, in the order they matter, and the ones everybody wastes six months on.

02Franchise & retail · international

The Market Entry Mistakes That Kill Good Brands

Why a brand that works at home dies here. Choosing the wrong entry model, the wrong partner, and sites picked on rent instead of customer. The five decisions made before a lease is signed that decide the whole thing.

03Franchisors & multi-unit operators

Build It So A Stranger Can Run It

Your business works because you are in it. Franchising means it has to work when you are not, run by someone you have never met, in a town you have never visited. What a real system contains, and why most brands recruit franchisees years too early.

04Corporate innovation & new formats

Blank Page, Board Date

Unilever handed Fay a blank page and a deadline for North America. Wilkinson Sword handed her a market with no customers in it. How to get something open on time, with less money than the plan assumed and no room to be precious.

TRACK TWO · HR, PEOPLE & LEADERSHIP

Six talks. Every one of them has a budget line.

These aren’t inspiration slots. Each is aimed at a problem someone in your organization is already being measured on: retention of senior talent, AI adoption, caregiver attrition, burnout, manager capability. Behavioral science underneath, an operator’s bluntness on top.

01CHROs & People leaders · 45/60 min

The Expiration Date Delusion

More than half of workers over 50 are pushed out before they choose to leave, and they take your institutional knowledge with them. What the quiet benching of your most experienced people is actually costing you, and how to stop it without a single new headcount.

02Transformation & L&D

AI Isn’t Replacing Your Best People. It’s Waiting On Them.

Your AI rollout is stalling in the layer of the org that holds the judgment. Thirty years of pattern recognition plus AI beats AI alone every time, but only if you train the people who have it. The keynote that unsticks adoption.

03CHROs, Benefits & ERGs

The Caregiver On Your Payroll

77% of employers know caregiving stress is hitting their workforce. Nearly a quarter of caregivers have already left an employer over it. Fay was that employee for eighteen years while running a $300M business. What she needed, what she didn’t get, and what it would have cost you to keep her.

04Leadership & wellbeing

Burnout Is An Identity Crisis In Disguise

Your top performers aren’t tired. They’ve stopped recognizing themselves in the work. Why wellness programs miss it, why the highest performers hide it longest, and the reset that actually holds.

05Managers & L&D · workshop-ready

The Conversation You’re Avoiding

How to talk to the senior person who has gone quiet, without it becoming a performance review or an exit interview. Practical, scripted, and the single highest-leverage manager skill nobody is teaching.

06Women’s leadership & ERGs

The Visibility Reboot

For the women who were told their moment had passed. Turning a lifetime of being underestimated into the loudest asset in the room, and what leadership has to change so the room can hear it.

Every keynote in this track can extend into a half-day workshop or the 90-day Long Game at Work™ cohort. Looking for the Too Late My Ass™ show with Fay and Stacy? That’s a separate double-header for community and consumer audiences. See it here.

“I’ve booked speakers for fifteen years. I’ve never had an entire room stay an extra hour just to keep talking. Fay didn’t just deliver a keynote. She changed what my attendees believed was possible.”
VP People & Culture · Fortune 500 Financial Services
SEE HER ON STAGE

Watch Fay work the room.

Ninety seconds tells you more than any bio. This is what it looks like when boardroom authority meets someone who has actually built the thing she is talking about.

HOW TO WORK TOGETHER

Formats & best fits.

Formats

  • Keynote · 45 to 90 min
  • Half-Day Workshop
  • Executive Retreat
  • Panel / Fireside
  • Virtual / Hybrid

Best for

  • Franchise & multi-unit conferences
  • Retail and international business summits
  • Entrepreneurship & founder events
  • CHRO & People summits
  • Women’s conferences & ERGs
  • Leadership offsites & association events
BEYOND THE KEYNOTE
Market entry, franchise systems and brand launches
Some rooms book the talk. Some hire Fay to come and build the thing. Here is what that engagement looks like.
Work With Fay →
BOOK FAY

Let’s give your audience something to talk about.

Tell me about your event and I’ll be in touch within two business days, with a recommendation on which talk fits your room, and the fee.

Email
What to include
Your organization, the date or window, audience size and who is in the room, the format you have in mind, and which track fits: building, or workforce. If you are not sure, say so; that is what the call is for.
Response time
Two business days, with a recommendation and a fee. Travel is quoted separately, at cost.
© 2026 Fay Chapple · A NorthFuse Group Company  ·  faychapple.com

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